SEO stands for Search Engine Optimization. Search Engine Optimization is nothing but a practice to drive maximum traffic to your business website via search engine result on search engine result pages. When it comes to search engine optimization & other digital marketing services, every SEO Agency promises to take your company to the top. Does that mean, everyone can be on the top? Certainly not! SEO is much more than just getting high Google Rankings, it is beyond just a few keywords. After all, the entire point of getting your webpage optimised for search engines is that you get a more customers who will buy your product or engage your service. In other words, it is about converting visitors to customers. It is about getting organic traffic to your website, so that conversions can happen for your business.